Cogini Blog
Articles by personas
![Jake Morrison](https://www.cogini.org/images/authors/jake-morrison.png)
An example of user personas
When we create products, it's important that they help specific users with their issues, not generic users. It's easy to create a list of features, all of which sound good, but don't provide a compelling solution to a specific problem for a specific user. Without that, people won't buy your … Read more…